Event Marketing

Oakland Zoo has a myriad of special events, educational programs, conservation programs and volunteer programs available for sponsorship. Every season offers unique programs for thematic branding, product sampling and press recognition within a family venue.

Event Marketing Opportunities:

Product Launch and Trial - Brand Launch and Extensions - Event Product Synergies - Consumer Trials and Surveys

Oakland Zoo delivers attendance and consumer trial. Choose from natural tie-ins to established events or stand alone promotions to extend your brand messaging.

Current Oakland Zoo Events and Programs:


  • January: Volunteer Orientations Program, Zoo Ambassador Program, ZooCamp Program (program runs March through August
  • February: Animal Amore Event
  • March: Family Sundown Safari Program, Adult Sundown Safari Program, Nocturnal Tours Program
  • April: Earth Day Event
  • May: Celebrating Elephants Event, Mother's Day Event
  • June: Father's Day Event, Walk in the Wild - Fund Raising Event
  • July: Feast for the Beasts Event
  • August: Members' Nite Events
  • September: Primate Discovery Days Event
  • October: Boo at the Zoo Event
  • December: ZooLights Event, Paws and Claus - Breakfast with Santa Event

To obtain additional information about Event Marketing and the available avenues to tap into at Oakland Zoo, reaching 550,000 consumers in the Bay Area, please contact Nancy Filippi, Director, Marketing at 510-632-9525 ext. 132 or nancy@oaklandzoo.org.

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