Press Release: June 13, 2012

Charity Navigator Awards Oakland Zoo with 4-Star Rating

Nicky Mora, Senior Manager, Marketing/PR
(510) 632-9525 ext. 130

Oakland, CA, June 13, 2012

Charity Navigator, America's largest and most-utilized independent evaluator of charities, has awarded the Oakland Zoo the prestigious 4-star rating for good governance, sound fiscal management and commitment to accountability and transparency. The Oakland Zoo is currently the only zoo in California with such a high rating and is one of only eleven in the country to have four-stars. "We are honored to receive Charity Navigator's highest rating", said Steve Kane, Chair of the East Bay Zoological Society Board of Trustees. "This distinction reflects our accountability to all our constituencies and commitment to remain true to our mission of education and conservation."

Charity Navigator works to help charitable givers make intelligent giving decisions by providing information on more than five thousand charities nationwide and by evaluating their financial health. It calculates each charity's score based upon several broad criteria, including how much is spent per dollar raised, what percentage of funds goes to programs vs. administrative and fund-raising expenses, and the organization's long-term financial health. It then assigns a rating from one to four, with four being the best rating. Dr. Joel Parrott, Executive Director of the Oakland Zoo remarked "This high rating coupled with the Oakland Zoo's growing reputation highlights our focus on good stewardship of charitable contributions and maintaining the public trust.".


The Bay Area's award-winning Oakland Zoo is home to more than 660 native and exotic animals. The Zoo offers many educational programs and kid's activities perfect for science field trips, family day trips and exciting birthday parties. Nestled in the Oakland Hills, in 500-acre Knowland Park, the Zoo is located at 9777 Golf Links Road, off Highway 580. The East Bay Zoological Society (Oakland Zoo) is a nonprofit 501(c)3 organization supported in part by members, contributions, the City of Oakland and the East Bay Regional Parks. For more information please visit our website at