Oakland Zoo - Marketing Brand Promise

The Oakland Zoo is special, fun, family wildlife education promoting conservancy.

• Outdoor Adventure, Fun, Special Experience
• Active lifestyle, a passion for discovery and the outdoors
• Serving the SF Market DMA
• An interest in alliance relationships to extend brand reach
• Value of community outreach marketing efforts

• Alameda 53%
• Contra Costa 2%
• Santa Clara 9%
• Solano 5%
• Other 11%

• Female 53%
• Male 47%
• Married 72%
• Adults - visitor's age range 26-49 75%
• With children approximately 86%
• A College and Post Graduate 62%
• Income of $60,000+ 55%

• One of a Kind Experience
• Wayne & Gladys Valley Children's Zoo - New in 2005
• Educational Programs and Events
• An interest in alliance relationships to extend brand reach
• Special Events

• Alameda 70%
• Contra Costa 22%
• Other 8%
• Oakland Zoo Total Visitation: 550,000 per year
• Oakland Zoo - Education Department: Serves approx. 40,000 kids annually

* Zoo School, ZooMobile, ZooCamp, Zoo-to-Community (family outreach program), Family/Youth Overnights, Wildlife Theater, Boys and Girl Scouts programs, Holiday events and Career nights.

* Docents/Volunteers: 275 committed adults and 40 Teen Wild Guides

* Founded: 1922 - in current location since 1936 - 55 acres and 440 native and exotic animals - Public/Private partnership - Owned by City of Oakland - Managed by East Bay Zoological Society since 1975