Quick Facts

Oakland Zoo - Marketing Brand Promise

The Oakland Zoo is special, fun, family wildlife education promoting conservancy.

Oakland Zoo Brand personality and demographics:
  • Outdoor Adventure, Fun, Special Experience
  • Active lifestyle, a passion for discovery and the outdoors
  • Serving the SF Market DMA
  • An interest in alliance relationships to extend brand reach
  • Value of community outreach marketing efforts
Visitor Origins by County:


  • Alameda 53%
  • Contra Costa 2%
  • Santa Clara 9%
  • Solano 5%
  • Other 11%
Visitor Demographics:
  • Female 53%
  • Male 47%
  • Married 72%
  • Adults - visitor's age range 26-49 75%
  • With children approximately 86%
  • A College and Post Graduate 62%
  • Income of $60,000+ 55%
Business Drivers:
  • One of a Kind Experience
  • Wayne & Gladys Valley Children's Zoo - New in 2005
  • Educational Programs and Events
  • An interest in alliance relationships to extend brand reach
  • Special Events
Oakland Zoo Member Households:
  • Alameda 70%
  • Contra Costa 22%
  • Other 8%
  • Oakland Zoo Total Visitation: 550,000 per year
  • Oakland Zoo - Education Department: Serves approx. 40,000 kids annually

* Zoo School, ZooMobile, ZooCamp, Zoo-to-Community (family outreach program), Family/Youth Overnights, Wildlife Theater, Boys and Girl Scouts programs, Holiday events and Career nights.

* Docents/Volunteers: 275 committed adults and 40 Teen Wild Guides

* Founded: 1922 - in current location since 1936 - 55 acres and 440 native and exotic animals - Public/Private partnership - Owned by City of Oakland - Managed by East Bay Zoological Society since 1975

Membership

Make a Donation

Adopt an Animal

Animal Enrichment

Volunteer Opportunities

Sponsor the Zoo

Partnership Alliance

Sponsor a Program

Corporate Sponsor

Support Capital Needs

Event Marketing

Quick Facts


Happening at the ZooZooLights12/20/2014ZooLights12/21/2014Winter ZooCamp12/22/2014ZooLights12/22/2014Winter ZooCamp12/23/2014ZooLights12/23/2014

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