I began this week meeting up with the Director of Conservation at the Oakland Zoo and going over the Earth Day event, “Party for the Planet,” and discussing where we need to start in the prepping process. Before we can mail out invites for the event, the vendor list needed to be updated, so I worked on updating throughout the week. This took some time, considering there were well over 100 organizations on the list, but addresses and contact information were updated and many new organizations were added. I also created the same document in Excel format for future use. During this whole process, I was able to familiarize myself with a variety of local conservation, environmental friendly, organizations in the Bay Area, which was pretty neat.
Next, I spent time submitting our latest press releases to the Association of Zoos and Aquariums through their online newsroom. The AZA actually picked up our story about Nikko and Gladys and shared it with their database, which includes over 200 accredited Zoos and Aquariums across the country. Not too shabby. I was invited and attended lunch with the Marketing Department again and continued to learn about various business items. This lunch was specifically about sponsorships and how they work. Following lunch, I sat in on a sponsorship meeting, watched how an outside agency presented a proposal, what our staff look for, and even added some input/ideas of my own.
It was a quiet and calm week when it came to media on-site. Instead of being out and about, I realized how much preparation actually goes into setting up a lot of these video/media shoots and projects. There is much coordination involved between several parties. For example, a day must be found that fits the specific media outlet, the Marketing Department, the animal schedules, and a number of other Animal Care staff schedules. All the details of the shoot schedule must also be prepared and ready to go prior to the actual day of shooting.
As a side note, a few of the segments from our training video ‘aired’ at the all staff meeting Thursday morning, and I was a pretty popular individual that day with everyone telling me what a ‘superstar’ I was acting out skits in those videos. Looks like I’ll be seen at the Oakland Zoo for years to come.
A few other contracts with local organizations came through this week and I was walked through our partnership with the Oakland A’s specifically. Nicky explained to me what each little part of the agreement meant and gave me examples from the past, so that I can assist in creating and delivering the 2013 points of action. This includes items such as creating PSA’s or short slogans that will market the Zoo and its wonderful programs at the A’s home games in the upcoming season. Besides talking baseball, I then attended the Operations Lead meeting conducted by Deb Menduno (Director of Operations) and really enjoyed sitting in and observing how other departments operate, what they focus on, and how they communicate overall.
In addition to the above, I of course spent much time keeping Facebook, Twitter, and the blog updated, exciting, and engaging (that was the attempt anyway). There was also a goal set to reach 11,000 ‘likes’ on Facebook by Friday, and looks like we made it! We had so many shares on Friday and it is really awesome how an online community can come together when you ask for such a small favor. This is why I am such a fan of the power of social media, especially for nonprofits.