Weeks Nine and Ten of a Marketing Intern
by | March 25th, 2013

As you may have noticed, things have definitely been picking up around the Zoo. Blog posts about my internship experience have been put on the back burner, but not forgotten. The past two weeks have been full of every day marketing type tasks such as writing and distributing press releases. The job doesn’t end once these stories get sent out however. For meerkat crowdexample, the meerkat pups were announced and for a few days, Nicky (Marketing/PR, Senior Manager) and I were busy responding to calls, emails, and visits for pictures and videos of the meerkats that media wanted to share with their network. In fact, The Huffington Post and Good Morning America even called about sharing Oakland Zoo’s baby meerkats. That is exciting and rare for us to get that kind of exposure. The power of media is amazing.

In addition, I have been handling Earth Day e-mails and other related tasks. The main focus right now has been securing outside participant groups to attend the event (happening on Saturday, April 13, 10:00am-3:00pm). It has been rewarding to have participants say ‘yes’ and sign up to table at Earth Day, whether they are returning participants or new comers. I have also been updating the spreadsheet as responses come through.

I was able to attend the weekly marketing department meeting that I haven’t been to in a few weeks and found it very beneficial on many levels. It is great to discuss projects, set goals, and overall catch up on pertinent things that are going on within the organization and with my surrounding department/team.

Other daily agenda items have consisted of calendar listings on the website, other website concerns, follow up with media contracts and agreements, and of course, social media activity. A new social media platform for Oakland Zoo is being explored and is in the process of being created by yours truly, so stay tuned for that.

All that aside, probably one of the most valuable parts of the past two weeks as an intern, were the lessons I learned, on a work level, as well as on a personal level. A situation happened at work that caught me off guard. It challenged my view and made me take a step back to think through some things, but served as an excellent eye opening moment. I handled everything the best I could with what knowledge and experience I had, but I also used the opportunity to seek guidance from those around me. I am in a very lucky position to have many experienced professionals working around me that I feel comfortable going to for advice. I heard some of the same key points from all of them, but also different suggestions, all of which I found reassuring and uplifting. It was a tough lesson to grasp, but one that needed to be learned as a young professional new to the career world.

In addition to expanding a skill set in an internship, learning life and work related lessons are substantial to the growth of any individual. Skills and knowledge can take me far in life, but lessons and experience is what will prepare me for the next challenge that arises, which will aid in my overall success as a professional and individual.

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