Humans long to connect to nature. We are hardwired to be a part of the whole of our habitat, to breathe in fresh air, to sit under the shade of a tree, to awake to birds, to gaze at a sunset, to wonder at stars. In our busy urban lives of cars and offices and computers, we forget this deeply ingrained part of us. When we do get out in nature, we take deep breathes, reboot, relax and reconnect with our simple humanity.
I think we are finally realizing how important this connection is. It is no wonder concepts such Nature Deficit Disorder, Nature Therapy, and Eco-Psychology have emerged. It is no wonder doctors are prescribing time in nature as medicine, those with illnesses are healed with the friendship of therapy horses and dogs, and schools are slowly adopting environmental education into their curriculums. This awakening gives me great hope.
However, modern media brings to us daily sad truths about the condition of our planet. Concepts like the sixth extinction, global warming, habitat fragmentation and fracking have become part of our general knowledge. The ivory crisis, the illegal wildlife trade, the invasive species epidemic and more are making headlines. This bombardment of bad news can give any of us a case of Eco-phobia, or a feeling of helplessness about our future. Some question whether caring or taking action will make a difference.
Yet, it is clear people care. On September 21st when 400,000 people marched through the streets of New York and thousands marched world-wide demanding attention be paid to global warming, it became clear that the citizens of the world care indeed, and that most people who care are ready to transform that feeling into action.
If I may quote Dr. Jane Goodall, “Every individual matters. Every individual has a role to play. Every individual makes a difference.” We agree.
Oakland Zoo celebrates these notions in us all by launching our new conservation concept, “Action for Wildlife“. Through Action for Wildlife, we have a clear platform to illuminate the incredible species we share our planet with, communicate their conservation challenges and introduce our partner organizations that are conserving them. We also celebrate the zoo’s own accomplishments using our spectrum of resources to fully support these efforts. Most of all, Action for Wildlife acknowledges you, our community. We aim to engage our visitors, members, students and greater family in joining us to take action for wildlife, and we hope to help inspire actions that make a bigger difference than you can imagine. We believe that our family of 750,000 can make a huge difference in the lives of wild animals.
Just by coming to the zoo, you have taken action for wildlife through Quarters for Conservation, where 25 cents of your entrance fee and a dollar of your membership cost goes to wildlife conservation. Our three new projects, Big Life, Centre ValBio and Ventana Wildlife Society are great examples of outstanding action for wildlife, and each of us can truly help. Big Life supports elephants in Kenya. You can take action for elephants by refusing to purchase ivory, choosing to avoid circuses that use elephants and supporting elephant conservation organizations. You can be inspired the Centre ValBio in Madagascar and conserve lemurs by avoiding the purchase of rosewood. You can help the California condor, like Ventana Wildlife Society, by refraining from hunting with lead bullets and picking up trash.
So join us, your zoo, as we embark on a journey that will bring us closer to who we are meant to be as humans. Let’s appreciate wildlife, connect to wildlife and take action for wildlife together.
Please join us on Action for Wildlife Day on Saturday, October 18th at Oakland Zoo. There will be fun, learning, interactive stations, face-painting, a selfie station inspiration for ways that YOU can take action for wildlife. In celebration of this day, two rare experiences will be offered: A tour of our state-of-the-art Veterinary Center and a real Baboon Experience!