Archive for the ‘Volunteering’ Category

Week Six in a Fix

by | February 20th, 2013

The week began with finishing Earth Day tasks such as re-formatting just under 200 contacts in Excel and then mail merging them to print address labels. This was the first time I have ever used mail merge and Amber (Manager, Special Events), was able to walk me through it and teach me the process. Envelopes were stuffed, addressed, stamped, and ready to be sent out.

Part of my internship duties include managing the sun bear web cam, so when I noticed the cam was spotted with water drops, I contacted the proper authorities to get that taken care of. The sun bear cam allows animal lovers to watch the bears at home or in the office for when they can’t be at the Oakland Zoo in person. Check out the sun bear cam here. I love watching them mid-morning and usually find Ting Ting sleeping in the hammock throughout the day. I also mailed a Fed-Ex package, without help this time (thanks to Sue walking me through it the first time) and mailed out tickets for a marketing agreement with Oakland Magazine and Parent’s Press.

Wednesday was fun, since it was the Valentine’s Day Potluck in the Administration building. This was something I was involved in from the initial invite to the decorating day of and I really enjoyed how it turned out. It was great to get Oakland Zoo staffers together to enjoy goodies such as biscotti, fresh fruit, tiramisu, and cookies mid-afternoon. It was also fun exchanging gifts as “secret valentines.” I might even propose this to become a weekly occurrence. I will let you know when that gets approved.

Around lunch time on Thursday, as I was in the kitchen, I watched three wild deer sneaking around in the back of the buildings. This is something I don’t get to witness at home in the desert, so I really enjoyed it. I also met up with the Director of Conservation to get a rundown of how Earth Day works. This was extremely helpful and allowed me to form a visual of the event, which of course will greatly aid in my future planning and involvement with Earth Day. The first edition of PAW Prints was released via e-mail and it looked great. (Make sure you sign up for our e-blast if you haven’t already).  I wrote a blog on Nikko and Gladys and then received a few special Valentine’s Day animal enrichment photos for social media that were a big hit. Much thanks to the Zoo staff that shared those pictures.


On Friday, I received a few hours of training from our web specialist, Jamie, about the CMS (Content Management System) used for our website and went over Flickr uploads. Jamie taught me a lot and I can’t wait to put my new skills to use. I took some time to check out the Sky Ride as well and used it as an opportunity to take photos and then promote on social media. It was a great experience to add to the list. Last, but not least, I scheduled some weekend social media updates, via HootSuite, to emphasize the great weather conditions over the holiday weekend. Hopefully the animals saw a good crowd over the weekend.

Diving into Week Five

by | February 11th, 2013

I began this week meeting up with the Director of Conservation at the Oakland Zoo and going over the Earth Day event, “Party for the Planet,” and discussing where we need to start in the prepping process. Before we can mail out invites for the event, the vendor list needed to be updated, so I worked on updating throughout the week. This took some time, considering there were well over 100 organizations on the list, but addresses and contact information were updated and many new organizations were added. I also created the same document in Excel format for future use. During this whole process, I was able to familiarize myself with a variety of local conservation, environmental friendly, organizations in the Bay Area, which was pretty neat.

Next, I spent time submitting our latest press releases to the Association of Zoos and Aquariums through their online newsroom. The AZA actually picked up our story about Nikko and Gladys and shared it with their database, which includes over 200 accredited Zoos and Aquariums across the country. Not too shabby. I was invited and attended lunch with the Marketing Department again and continued to learn about various business items. This lunch was specifically about sponsorships and how they work. Following lunch, I sat in on a sponsorship meeting, watched how an outside agency presented a proposal, what our staff look for, and even added some input/ideas of my own.

It was a quiet and calm week when it came to media on-site. Instead of being out and about, I realized how much preparation actually goes into setting up a lot of these video/media shoots and projects. There is much coordination involved between several parties. For example, a day must be found that fits the specific media outlet, the Marketing Department, the animal schedules, and a number of other Animal Care staff schedules. All the details of the shoot schedule must also be prepared and ready to go prior to the actual day of shooting.

As a side note, a few of the segments from our training video ‘aired’ at the all staff meeting Thursday morning, and I was a pretty popular individual that day with everyone telling me what a ‘superstar’ I was acting out skits in those videos. Looks like I’ll be seen at the Oakland Zoo for years to come.

A few other contracts with local organizations came through this week and I was walked through our partnership with the Oakland A’s specifically. Nicky explained to me what each little part of the agreement meant and gave me examples from the past, so that I can assist in creating and delivering the 2013 points of action. This includes items such as creating PSA’s or short slogans that will market the Zoo and its wonderful programs at the A’s home games in the upcoming season.  Besides talking baseball, I then attended the Operations Lead meeting conducted by Deb Menduno (Director of Operations) and really enjoyed sitting in and observing how other departments operate, what they focus on, and how they communicate overall.

In addition to the above, I of course spent much time keeping Facebook, Twitter, and the blog updated, exciting, and engaging (that was the attempt anyway). There was also a goal set to reach 11,000 ‘likes’ on Facebook by Friday, and looks like we made it! We had so many shares on Friday and it is really awesome how an online community can come together when you ask for such a small favor. This is why I am such a fan of the power of social media, especially for nonprofits.

 

 

Which new conservation project will you vote for?

by | February 7th, 2013

Quarters for Conservation is an exciting new initiative launched in August of 2011. Each time a visitor comes to the Oakland Zoo, twenty five cents is donated to one of the zoo’s Conservation Field Partners. Visitors vote for their favorite of three different projects at the conservation voting station in Flamingo Plaza. Be sure to use your token and spare change to vote each time you visit.

Announcing the new 2012-2013 Quarters for Conservation Projects! We are so very excited to support these projects and get to know them better this year.

Protect the Puma, our Local Lion

We share our world with a beautiful keystone species, the puma! These native cats, also known as mountain lions, are in crisis, as habitat and movement corridors are increasingly invaded by human development. Pumas are also being killed by cars and depredation permits (issued when livestock or pets are attacked). The time is now to research and better understand these apex predators and their vital role in our ecosystem.

The Bay Area Puma Project, the first long-term study of mountain lions in the San Francisco bay area, works to track and record pumas, discovering their range, movement, feeding patterns and the effects of human development on puma populations. The Bay Area Puma Project aims to utilize this research to develop new conservation strategies and engaging educational programs to foster a healthy co-existence between humans and this magnificent local lion.

Care for the Malayan Sun Bear

Able to climb some of the world’s tallest trees with the help of its four inch claws, the Malayan sun bear is facing many threats to its survival. Clear cutting for logging and palm oil plantations destroys vital habitat, and poaching for the trade in bear parts kills adult bears and leaves cubs orphaned. Many of these cubs end up in the illegal pet trade, destined to live their lives in small bare cages, never to see the sky or feel the forest floor beneath their feet.

The Bornean Sun Bear Conservation Centre rescues and cares for bears in need,   providing lifelong care for some and striving to return others to the wild. Through public awareness and expansion of the sanctuary, the Centre is making a vital difference in the effort to save this extraordinary bear!


Conserve Central American Wildlife

Illegal wildlife trafficking, often for the pet industry, has a devastating impact on animal welfare, species conservation, and ecosystems. Second to habitat loss, it is a major cause of species extinction. Many smuggled animals die in transit, and those that survive need constant care and attention.

The ARCAS Wild Animal Rescue Center was created by Guatemalan citizens in order to rescue, rehabilitate and release animals confiscated from smugglers operating in the Maya Biosphere Reserve. The ARCAS Rescue Center is now one of the largest rescue centers in the world, receiving between 300 and 600 animals of more than 40 species per year.  Thanks to ARCAS, animals such as parrots, scarlet macaws, spider and howler monkeys, ocelots, jaguars and coatimundis, have a chance to live free and fulfill their natural role in the Mayan forest.

We are so very proud of our three wonderful projects. Good luck to them, and happy voting to all the wonderful Oakland Zoo  visitors.

One Month at the Zoo

by | February 6th, 2013

One month in already? Could it be? It’s true; I wrapped up another exciting week as the Marketing Intern at the Oakland Zoo. This past week I worked on putting together talking points for a shoot with CBS 5, promoted our Living Social deal through our social media platforms (which sold out), spent a lot of time learning how to use Vocus, wrote and released a press release (with much help), and even learned a few Photoshop skills.

I spent two days out of the office and on Zoo grounds assisting with our training video project and a video shoot with CBS 5. I continued to learn a lot about media and how it all works behind-the-scenes. I greatly enjoyed those two days, being outdoors in this beautiful Zoo, and visiting each animal exhibit. It also allowed me to meet many other Zoo staff and network with local media professionals.

Nicky and Amber also took time out of their day to sit down and go over objectives with me and have greatly assisted in making those become achievable. For example, one objective of mine is to help with events taking place at the Zoo, so I was able to attend and provide input at the first Earth Day committee meeting and will continue to be involved leading up to the ‘day of’ in April.

Another goal that I expressed is to experience more animal encounters. To my surprise, the next day I found myself on a sixteen foot platform hand feeding the giraffes! I had so much fun and loved being that close with the animals. It was a great week being around the animals and out on Zoo grounds with film crews. I’m learning so many different things, keeping busy, and still have three months of experience to gain.

Weeks Two and Three as a Marketing Intern

by | January 29th, 2013

Week one of my internship at the Oakland Zoo went well, but now things are getting serious. Week two consisted of some decent assignments such as: stamping passes for a marketing trade for on-air mentions and promotions, editing and re-writing the event calendar listings from February 2013 to July 2013, downloading iTunes songs for the training video in progress, writing a blog on the new hyenas, scanning and emailing documents, mailing out tickets, and Facebook and Twitter posts.

A few highlights include riding the Outback Express Adventure Train, Carousel, and of course, the Tiger Coaster.

Tiger Coaster

I will let you know that I am still not fond of things that go ‘round and ‘round, but I had so much fun in that 20 minutes and it was the perfect energy boost during lunch to rock and roll my assignments for the rest of the day. I also found it awesome that I am only two weeks in and already get a three day weekend. I must be doing something right around here.

Week three was an interesting week. I was left to fend for myself and hold down the fort while my entire department was out sick for most of the week. Believe it or not, I actually spent some time over the 3 day weekend posting on Facebook to see the response as well as research Pinterest, a media outlet we may be pursuing. Once Tuesday rolled around, I continued my learning in the office. I spent some time editing YouTube video descriptions on the Zoo’s channel, I handled an entire pledge drive donation deal on my own, and reviewed a guest video submission from their visit to the Zoo and shared it on Facebook. I kept very busy this week.

Training Video Shoot

Favorite parts of week three consisted of spending a rainy day (which I didn’t mind, being a desert rat) assisting with the filming of the training video. I was able to meet a lot of employees, learned a lot about videography, and even left my mark by doing some acting in the video.

Wednesday night was quite funny. Toni, the Manager of Group Services, offered me a ride to my BART station so that I could attend the Annual Board Meeting after work. Toni and I were the last in the office but then somehow, I ended up being the only one left and almost got locked in. All I could picture at this point was Night at the Museum about to take place…even though the animals here already come to life during the day. Luckily, as I was walking out of the office, she pulled up and saved me from walking down through the dark, cold, Zoo to get to the Auditorium for the Annual Board Meeting. I am so glad I was offered a ride and able to stay for that meeting. It was very beneficial for me to be a part of. You should also know that I may or may not have photo bombed some pictures (Nancy, the Managing Director, knows all about this) and juggled granny smith apples in front of some very important professionals while at the meeting. Through this however, I found out that some of the other staff here possess juggling talents as well (Nik, Director of Strategic Initiatives), and I feel that is important to express to the rest of the world.

I was also lucky enough to receive a two hour, one-on-one docent tour of the Zoo with Docent Mary Ann. During this tour, I gained so much insight about the animals, their stories, and the Zoo in general. I was able to have lunch out with Nicky (Senior Manager, Marketing/PR), Amber (Manger, Special Events) and Nancy on Friday, which is really awesome and always great to be included in those types of things. I ended the week by checking out the launch of “Friday Nights at the Oakland Museum of California” with some coworkers, (fellow Geminis) Toni and Heather (Major Gifts and Grants Associate). So it turns out that I am able to take care of business when all alone, but I look forward to having my colleagues/supervisors back at full health this upcoming week.

Behind the Scenes with a Marketing Intern

by | January 18th, 2013

Last week, I headed out from Phoenix, Arizona to San Francisco, California as a poor college student to join my sister and brother-in-law in their 500 square foot apartment and bunk on their couch for the next four months. Why you ask? To pursue an amazing opportunity that has been offered to me here at the Oakland Zoo.

I am in my final semester of my undergraduate degree program at Arizona State University studying Nonprofit Leadership and Management and minoring in Special Events Management. I have a great passion for animals and this field and was highly interested in playing a role at this wonderful organization. As much as I would love being an animal care intern, I want to take this chance to learn more about the daily ‘behind the scenes’ operations that take place in the Administration Office. After several months of communication through emails and phone calls with Senior Marketing/PR Manager, Nicky Mora and Special Events Manager, Amber Frisbie, the position of Marketing Intern was offered to me.

I began my internship on January 7, 2013 and cannot begin to express how welcomed I felt in just the first ten minutes of me walking into the office. My computer desk is nestled right in between Nicky and Amber, with Everard just across the way from me. (That’s right. Go ahead and ask them next time you see them just how lucky they are to all be sharing my presence. It’s kind of a big deal). Something else that was a big deal upon my arrival were the two wall hangings left for me to decorate my area. One happens to be a painting by Donna, one of our elephants. How cool is that? I was definitely bragging to anyone and everyone that day about the awesome painting left for me to hang up. The other one was a Wild Australia sign. Little did Amber and Nicky know, but elephants are one of my favorite animals and I have a deep love for Australia as well, for I spent a month there back in 2011. Major brownie points for these two ladies already (as if they really needed them).

After receiving a tour and introduction around the office, I came back to my desk and got familiar with things.

Here are some highlights of my first week:

Monday: Today I was greeted with smiles, my own computer, desk, phone, email, and even an elephant painting.

Tuesday: I had the opportunity to watch and assist with an on-site film shoot by KOFY TV covering the gibbons love story and the three newest spotted hyenas. I also interviewed Deb Menduno, the Director of Operations, for the staff profile page and gained excellent insight and wisdom from her.

Wednesday: Being half way through week one, I began to realize how awesome it is to walk through the Zoo every morning, be able to watch Nikko and Gladys (the gibbons) swing around, and in general, what a beautiful property this is. I did my first Oakland Zoo Facebook post and watched Nicky send out a press release (had no idea it works that way). Then I embarked on another field trip to KTVU Channel 2 Studio to watch the taping of a Bay Area People show on the California condor, with some highly educated individuals such as our very own Dr. Goodnight, Ventana Wildlife’s Kelly Sorenson, and Myra Finkelstein, PhD researcher at UC Santa Cruz.

Thursday: I met Sarah, the Education Specialist, at KOFY TV’s Studio in San Francisco, in which I spent an hour and a half on a bus commuting to and may or may not have gotten lost in the process. However, I made it in time to see some taping of Wildlife Wednesday on set. I can also say that I was visited by the EMT at work today. Not to worry, all is good.

Friday: Today, I started the morning off at a Healthy Living Festival planning meeting (an event held on Zoo grounds in the summer), experienced a department lunch meeting, and missed my bus to BART, but was able to hitch a ride from Brendan in the Education Department.

It was a warm welcome in my first week and a big thanks to everyone for definitely looking out for me in so many ways, whether that involved giving me a ride to the BART station to lessen my transportation costs, making me a PB and J sandwich, or showing me around the Zoo, etc. Again, a special thanks to Nicky and Amber for all the work and sacrifice they made to have me join their team.