Posts Tagged ‘blog’

Week Twelve

by | April 2nd, 2013

This week was very heavy with social media activity. With the Grand Opening of Animales de los Arboles and Feast for the

4-2-2013 11-43-52 AMBeasts event, there was a lot to promote and I really wanted to engage the community. I originally set out with a goal to reach 12,000 Facebook fans, but then got to thinking about the elephants (because of Feast for the Beasts), and came up with a Facebook contest to guess how much Osh, our bull elephant weighs. I knew elephants weigh between 12,000 and 14,000 pounds, so I wanted to incorporate that with the Facebook fans. I learned that Osh weighs 12,300 pounds and decided to make that the new goal number for Facebook fans. I named it Operation Osh. Although we came up short, it was still a fun idea and I enjoyed running with it.

I spent most of Tuesday helping out with Spring Break ZooCamp and Sun Bear’s class. Who is Sun Bear you might ask? Well, the Education staff that work ZooCamp all have an animal name. The staff member that I was working with was named Sun Bear. This helps ZooCamp kids remember which group they are in and who their leader is. I joined the kiddos as they were watching warthogs tear open their surprise boxes (animal enrichment), then proceeded to walk to a select few animal exhibits, learned and even taught some animal facts, spent time acting like different animals in the meadow for play time, attended an animal close up with two of our education hedgehog ambassadors, and helped the kids with their very own hedgehog craft in the afternoon. Afterwards, I hiked back through the Zoo to the office to catch up on emails and to-dos for the remainder of the day. I had a good time at ZooCamp and really enjoyed being outdoors and active, but let me tell you… those five-year-olds wore me out and this desk job is making my legs rusty.

I sent press releases over to our web specialist to load up on the website and uploaded pictures to flickr of our new exhibit and animals. I also spent some time doing out of the ordinary projects such as editing and making additions to the Zoo’s history information page on the website. By taking the time to actually read through the rich history, I learned a lot about the organization. I also helped Amber with some miscellaneous tasks for the Feast for the Beasts event as well as the Zoo’s annual fundraiser in June, Walk in the Wild. I kind of like being a ‘helper’ like this. I get to do several tasks for a few different people/departments, and that seems to work for me. It keeps things interesting and keeps me learning for sure. I feel I have always been the jack of all trades and master of none, so doing a variety of tasks keeps my day exciting. With that being said, I am convinced that being able to wear multiple hats is not only a talent, but also a necessity in today’s world.

grand opening

I attended and assisted with the on-site Grand Opening of Animales de los Arboles on Thursday and then spent Friday looking at and sharing all the great media coverage with our online social media sites.

Week Eleven

by | March 29th, 2013

I started off this week being the main contact for Earth Day related items since the Director of Conservation had an out of office conference to attend. This means I was responding to emails and calls with several different organizations to ensure that everything is in place for our upcoming event. In addition, I worked on the previous two weeks’ blog, followed up with Animal Management for information to go with a few upcoming press releases, and then was able to use that information to re-work it into the most important and interesting key points in the press releases. In between press releases and Earth Day items, I continued to monitor and update Oakland Zoo’s social media platforms.

2013-03-20 15.00.33Out of the ordinary highlights of the week included not one, but two field trips, and a few snack and celebration breaks. The field trips consisted of wandering off to Fenton’s Creamery to pick up five amazing flavors of ice cream for the office staff to enjoy for Amber’s (Manager, Special Events) birthday. Nicky (Senior Manager, Marketing/PR) and Theresa from Membership also had birthdays with delicious treats over the past week. Thank you ladies for having birthdays and for allowing us to celebrate with you. To top it off, Dan, in Maintenance also dropped off homemade blueberry muffins for us to enjoy. Due to all these goodies being consumed, there is now a joke about Oakland Zoo’s ‘fifteen,’ similar to the ‘freshman fifteen,’ where you gain fifteen pounds in your first year. Looks like I’ll have to schedule more walks through the Zoo to burn off those extra calories or tell people to stop celebrating birthdays…but what fun would that be?

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The next field trip came after a week’s worth of assembling press kits to highlight the Grand Opening of a new exhibit, Animales de los Arboles, and that was simply to the post office in San Leandro. The press kits were sent out to over one hundred journalists in the Bay Area and included a copy of the press release, a package of chocolate Cadbury eggs, and a gummy tarantula tied together with a little card with facts about the new exhibit and animals. The coati’s favorite treats are tarantulas and bird eggs, hence where the idea for the press kit goodies came along. Assembling the press kits took some time, but the end result was really nice. Who wouldn’t like to get a little surprise envelope with goodies and an announcement from their local Zoo? I think press kits are great and the work put into them will pay off.

Last, but not least, I was able to spend time assisting a service group and individuals with special needs; they came to the Zoo for a special giraffe feeding with Lead Keeper, Amy Phelps. The children who were in wheelchairs were able to go behind-the-scenes and feed a giraffe by raising their arm up with food, and the giraffe would bend over to gently grab it from their hands. The kids were ecstatic and the giraffes were pretty happy with their treats. This was a very cool thing to be part of, even just to watch. I am so proud to work for an organization that will go above and beyond to make special experiences like this happen.