Posts Tagged ‘marketing’

One Month at the Zoo

by | February 6th, 2013

One month in already? Could it be? It’s true; I wrapped up another exciting week as the Marketing Intern at the Oakland Zoo. This past week I worked on putting together talking points for a shoot with CBS 5, promoted our Living Social deal through our social media platforms (which sold out), spent a lot of time learning how to use Vocus, wrote and released a press release (with much help), and even learned a few Photoshop skills.

I spent two days out of the office and on Zoo grounds assisting with our training video project and a video shoot with CBS 5. I continued to learn a lot about media and how it all works behind-the-scenes. I greatly enjoyed those two days, being outdoors in this beautiful Zoo, and visiting each animal exhibit. It also allowed me to meet many other Zoo staff and network with local media professionals.

Nicky and Amber also took time out of their day to sit down and go over objectives with me and have greatly assisted in making those become achievable. For example, one objective of mine is to help with events taking place at the Zoo, so I was able to attend and provide input at the first Earth Day committee meeting and will continue to be involved leading up to the ‘day of’ in April.

Another goal that I expressed is to experience more animal encounters. To my surprise, the next day I found myself on a sixteen foot platform hand feeding the giraffes! I had so much fun and loved being that close with the animals. It was a great week being around the animals and out on Zoo grounds with film crews. I’m learning so many different things, keeping busy, and still have three months of experience to gain.

Weeks Two and Three as a Marketing Intern

by | January 29th, 2013

Week one of my internship at the Oakland Zoo went well, but now things are getting serious. Week two consisted of some decent assignments such as: stamping passes for a marketing trade for on-air mentions and promotions, editing and re-writing the event calendar listings from February 2013 to July 2013, downloading iTunes songs for the training video in progress, writing a blog on the new hyenas, scanning and emailing documents, mailing out tickets, and Facebook and Twitter posts.

A few highlights include riding the Outback Express Adventure Train, Carousel, and of course, the Tiger Coaster.

Tiger Coaster

I will let you know that I am still not fond of things that go ‘round and ‘round, but I had so much fun in that 20 minutes and it was the perfect energy boost during lunch to rock and roll my assignments for the rest of the day. I also found it awesome that I am only two weeks in and already get a three day weekend. I must be doing something right around here.

Week three was an interesting week. I was left to fend for myself and hold down the fort while my entire department was out sick for most of the week. Believe it or not, I actually spent some time over the 3 day weekend posting on Facebook to see the response as well as research Pinterest, a media outlet we may be pursuing. Once Tuesday rolled around, I continued my learning in the office. I spent some time editing YouTube video descriptions on the Zoo’s channel, I handled an entire pledge drive donation deal on my own, and reviewed a guest video submission from their visit to the Zoo and shared it on Facebook. I kept very busy this week.

Training Video Shoot

Favorite parts of week three consisted of spending a rainy day (which I didn’t mind, being a desert rat) assisting with the filming of the training video. I was able to meet a lot of employees, learned a lot about videography, and even left my mark by doing some acting in the video.

Wednesday night was quite funny. Toni, the Manager of Group Services, offered me a ride to my BART station so that I could attend the Annual Board Meeting after work. Toni and I were the last in the office but then somehow, I ended up being the only one left and almost got locked in. All I could picture at this point was Night at the Museum about to take place…even though the animals here already come to life during the day. Luckily, as I was walking out of the office, she pulled up and saved me from walking down through the dark, cold, Zoo to get to the Auditorium for the Annual Board Meeting. I am so glad I was offered a ride and able to stay for that meeting. It was very beneficial for me to be a part of. You should also know that I may or may not have photo bombed some pictures (Nancy, the Managing Director, knows all about this) and juggled granny smith apples in front of some very important professionals while at the meeting. Through this however, I found out that some of the other staff here possess juggling talents as well (Nik, Director of Strategic Initiatives), and I feel that is important to express to the rest of the world.

I was also lucky enough to receive a two hour, one-on-one docent tour of the Zoo with Docent Mary Ann. During this tour, I gained so much insight about the animals, their stories, and the Zoo in general. I was able to have lunch out with Nicky (Senior Manager, Marketing/PR), Amber (Manger, Special Events) and Nancy on Friday, which is really awesome and always great to be included in those types of things. I ended the week by checking out the launch of “Friday Nights at the Oakland Museum of California” with some coworkers, (fellow Geminis) Toni and Heather (Major Gifts and Grants Associate). So it turns out that I am able to take care of business when all alone, but I look forward to having my colleagues/supervisors back at full health this upcoming week.