Posts Tagged ‘Zoo’

Three Months at Oakland Zoo

by | April 11th, 2013

This week, I worked on social media, posted my week twelve blog post, and launched Oakland Zoo’s Pinterest account. Researching, creating, launching, and managing a Zoo Pinterest account was one of my original internship duties and objectives. This was a great idea because it will be something I can use on my resume, in my career portfolio, and it is a pinterest2really great asset to leave behind at the Zoo. Managing the sun bear cam came in handy this week as well, when a customer called to inform us how much he loves our sun bear cam and that the camera was pointing away from the bears. As one of my pre-determined responsibilities, I was able to go in and re-position the web cam. That was a really neat thing to be able to do and I am so glad to hear people are enjoying our sun bear cam.

A big highlight of my week was attending an hour long webinar about Pinterest that my supervisor brought to my attention. This webinar is something that I would not have the chance to participate in if it weren’t for being a part of the Zoo. Continuing on, I also had the opportunity to sit in on a Development meeting regarding the California Project. I learned so much watching a virtual piece that was designed to promote the project to potential donors. I also received great insight about the duties of the Development Department and what a day in their position is like. I love how many opportunities I have been given to expand my professional development while here, both internally and externally.

Besides social media and public relations, I was able to mingle with colleagues as we celebrated major milestones such as an employee anniversary and a celebration for a bride-to-be. This of course included delicious food that I chose to enjoy once again. Having these gatherings once in a while has been nice and has really reinforced the sense of everyone being my Zoo family.

I was able to take advantage of downtime in the office at the beginning of the week to take a walk through the Zoo and reallyfox remember and enjoy the amazing place that I work at every day. As an added plus, I saw a wild grey fox and a few wild deer roaming the property. Walking into the Zoo in the morning and seeing Nikko, our white-handed gibbon, literally just hanging out or swinging, brought a big smile to my face too. Not too shabby of a place to intern, right?

Another week is in the books. I’ve passed the three month mark and am nearing the end of my time here at Oakland Zoo as the Marketing Intern. Time sure has flown. I have two exciting weeks left. Let’s see what else I can learn and do in that time.

Weeks Nine and Ten of a Marketing Intern

by | March 25th, 2013

As you may have noticed, things have definitely been picking up around the Zoo. Blog posts about my internship experience have been put on the back burner, but not forgotten. The past two weeks have been full of every day marketing type tasks such as writing and distributing press releases. The job doesn’t end once these stories get sent out however. For meerkat crowdexample, the meerkat pups were announced and for a few days, Nicky (Marketing/PR, Senior Manager) and I were busy responding to calls, emails, and visits for pictures and videos of the meerkats that media wanted to share with their network. In fact, The Huffington Post and Good Morning America even called about sharing Oakland Zoo’s baby meerkats. That is exciting and rare for us to get that kind of exposure. The power of media is amazing.

In addition, I have been handling Earth Day e-mails and other related tasks. The main focus right now has been securing outside participant groups to attend the event (happening on Saturday, April 13, 10:00am-3:00pm). It has been rewarding to have participants say ‘yes’ and sign up to table at Earth Day, whether they are returning participants or new comers. I have also been updating the spreadsheet as responses come through.

I was able to attend the weekly marketing department meeting that I haven’t been to in a few weeks and found it very beneficial on many levels. It is great to discuss projects, set goals, and overall catch up on pertinent things that are going on within the organization and with my surrounding department/team.

Other daily agenda items have consisted of calendar listings on the website, other website concerns, follow up with media contracts and agreements, and of course, social media activity. A new social media platform for Oakland Zoo is being explored and is in the process of being created by yours truly, so stay tuned for that.

All that aside, probably one of the most valuable parts of the past two weeks as an intern, were the lessons I learned, on a work level, as well as on a personal level. A situation happened at work that caught me off guard. It challenged my view and made me take a step back to think through some things, but served as an excellent eye opening moment. I handled everything the best I could with what knowledge and experience I had, but I also used the opportunity to seek guidance from those around me. I am in a very lucky position to have many experienced professionals working around me that I feel comfortable going to for advice. I heard some of the same key points from all of them, but also different suggestions, all of which I found reassuring and uplifting. It was a tough lesson to grasp, but one that needed to be learned as a young professional new to the career world.

In addition to expanding a skill set in an internship, learning life and work related lessons are substantial to the growth of any individual. Skills and knowledge can take me far in life, but lessons and experience is what will prepare me for the next challenge that arises, which will aid in my overall success as a professional and individual.

Spring is in the Air

by | March 18th, 2013

With spring around the corner, mating season is picking up and the Zoo family is starting to grow. In the past month, Oakland Zoo has welcomed four new kids, three pups, a blue-bellied roller fledgling, and some blue spiny lizards, all of which have been born here at the Zoo.

Wait, whose kids are being kept at the Zoo? Well goat kids, of course. New comer goat resident, Annie, was in need of a home, so Oakland Zoo took Annie in to join the rest of the trip (group of goats). Zoo staff knew little about Annie’s history, Jeffrey and Cowboybut soon found out she was expecting. Oakland Zoo doesn’t normally breed goats because so many are already in need of homes. It’s very common for a goat to have one, two, or even three babies, called kids, but with much surprise to staff, Annie gave birth to four healthy kids. These are the first kids born at Oakland Zoo in over fifteen years. They have been a joy and a big hit to have around, and they are sure to bring a smile to anyone’s face. There are two boys and two girls named: Jeffrey, Cowboy, Maggie, and Norma Jean.

Next, the announcement came that three meerkat pups were born. This is also very exciting for the Zoo, since this is the first successful litter of pups in over a year. Since the meerkat mob has such an interesting hierarchy structure and infanticide is not uncommon, zookeepers have been keeping their distance when observing the mob. The pups do have names that are African in origin: Ayo, meaning joy, Rufaro (happiness), and Nandi (sweet). The mob is doing well and there are now a total of eight meerkats at Oakland Zoo. Keep your eyes open for these adorable six-week-old pups all over the internet, People Magazine, and even Good Morning America. Make sure you come out in person to take a look before they grow as big as the adults.

With all the fuzzy cuteness, one can’t forget the reptile and bird newborns as well. In the Aviary, two adult blue-bellied rollers gave birth to a baby. Blue-bellied rollers will eat flying insects in the wild, but get to enjoy a much more diverse diet at the Zoo that includes mealworms, crickets, hardboiled eggs, baby mice, and even small reptiles. They are often spotted in pairs and will nest in holes found in trees. Fledglings are able to fly within about four weeks. This lil’ one is doing well.

In the RAD room, there are more blue spiny lizards to add to the reptile family. This creature is very fascinating. They are ovoviviparous, which means that the mothers have eggs, but they do not get laid. Instead, the eggs stay in her body until they are ready to hatch, which then results in live birth. Once the male lizards mature, they will develop blue patches on their bellies and on the underside of the neck. This lizard is from the Southwest region of the US, but is closely related to the Western fence lizard, which can be found all over the Bay Area. Something that guests will often see on exhibit are the males displaying to the females by showing off their blue belly patches and bobbing their head. Another interesting fact about all reptiles is that their sex is determined based on which the temperature of the egg is incubated at, like mentioned in the spotted turtle hatchings blog a couple months back. Due to this, we know that most of the babies at the Zoo are male. Did you know Oakland Zoo has had over 200 blue spiny lizards born here since 2007? Where do they all go you ask? The answer is some stay here and some go to other AZA zoos and facilities across the US and Canada. There is much time and research that goes into this transfer process, but it has been very successful for the animals and organizations involved.

So there you have it – an update of the Zoo’s most recent baby bonanza. Make sure to stop by and visit soon before they grow up. You can also see pictures, videos, and new updates of the baby animals and all that Oakland Zoo is doing on Facebook, Twitter, YouTube, and Flickr.

 

Week Eight – A Lot on the Plate

by | March 8th, 2013

I had some issues on my return flight to California, so I had to take Monday off to recuperate. Once Tuesday came, it was nonstop catch up. I was having difficulty prioritizing everything that needed to be done, but Nicky and Amber were there to help when needed and that was a huge relief.

I was given the task of writing a press release on the new kids (baby goats) that were born last week and after just one draft, it was approved and ready to be sent out to the media. This was a very fast press release, but it has been one of the most popular thus far. Check the kids out on ZooBorns and Perez Hilton’s website. This has been special to me since I was able to be so involved with the kids from the beginning.

The rest of the week consisted of following up with marketing contracts, creating a plan for updating the Zoo’s online calendar, and assisting one more media outlet onsite for the new goat kids. I can tell it’s the time of year that business starts to pick up and everything is on hyper speed to get done.

With that being said, it was a different level of work this week, but I was able to power through thanks to my supervisors and co-workers. This week also marked two months as an intern at Oakland Zoo. I think I’ve gotten the hang of it, enjoy the people I get to work with, and of course, love the mission I am serving. Thanks for following my journey thus far. Two months down and two to go; let’s see what else is in store.

Week Six in a Fix

by | February 20th, 2013

The week began with finishing Earth Day tasks such as re-formatting just under 200 contacts in Excel and then mail merging them to print address labels. This was the first time I have ever used mail merge and Amber (Manager, Special Events), was able to walk me through it and teach me the process. Envelopes were stuffed, addressed, stamped, and ready to be sent out.

Part of my internship duties include managing the sun bear web cam, so when I noticed the cam was spotted with water drops, I contacted the proper authorities to get that taken care of. The sun bear cam allows animal lovers to watch the bears at home or in the office for when they can’t be at the Oakland Zoo in person. Check out the sun bear cam here. I love watching them mid-morning and usually find Ting Ting sleeping in the hammock throughout the day. I also mailed a Fed-Ex package, without help this time (thanks to Sue walking me through it the first time) and mailed out tickets for a marketing agreement with Oakland Magazine and Parent’s Press.

Wednesday was fun, since it was the Valentine’s Day Potluck in the Administration building. This was something I was involved in from the initial invite to the decorating day of and I really enjoyed how it turned out. It was great to get Oakland Zoo staffers together to enjoy goodies such as biscotti, fresh fruit, tiramisu, and cookies mid-afternoon. It was also fun exchanging gifts as “secret valentines.” I might even propose this to become a weekly occurrence. I will let you know when that gets approved.

Around lunch time on Thursday, as I was in the kitchen, I watched three wild deer sneaking around in the back of the buildings. This is something I don’t get to witness at home in the desert, so I really enjoyed it. I also met up with the Director of Conservation to get a rundown of how Earth Day works. This was extremely helpful and allowed me to form a visual of the event, which of course will greatly aid in my future planning and involvement with Earth Day. The first edition of PAW Prints was released via e-mail and it looked great. (Make sure you sign up for our e-blast if you haven’t already).  I wrote a blog on Nikko and Gladys and then received a few special Valentine’s Day animal enrichment photos for social media that were a big hit. Much thanks to the Zoo staff that shared those pictures.


On Friday, I received a few hours of training from our web specialist, Jamie, about the CMS (Content Management System) used for our website and went over Flickr uploads. Jamie taught me a lot and I can’t wait to put my new skills to use. I took some time to check out the Sky Ride as well and used it as an opportunity to take photos and then promote on social media. It was a great experience to add to the list. Last, but not least, I scheduled some weekend social media updates, via HootSuite, to emphasize the great weather conditions over the holiday weekend. Hopefully the animals saw a good crowd over the weekend.

Diving into Week Five

by | February 11th, 2013

I began this week meeting up with the Director of Conservation at the Oakland Zoo and going over the Earth Day event, “Party for the Planet,” and discussing where we need to start in the prepping process. Before we can mail out invites for the event, the vendor list needed to be updated, so I worked on updating throughout the week. This took some time, considering there were well over 100 organizations on the list, but addresses and contact information were updated and many new organizations were added. I also created the same document in Excel format for future use. During this whole process, I was able to familiarize myself with a variety of local conservation, environmental friendly, organizations in the Bay Area, which was pretty neat.

Next, I spent time submitting our latest press releases to the Association of Zoos and Aquariums through their online newsroom. The AZA actually picked up our story about Nikko and Gladys and shared it with their database, which includes over 200 accredited Zoos and Aquariums across the country. Not too shabby. I was invited and attended lunch with the Marketing Department again and continued to learn about various business items. This lunch was specifically about sponsorships and how they work. Following lunch, I sat in on a sponsorship meeting, watched how an outside agency presented a proposal, what our staff look for, and even added some input/ideas of my own.

It was a quiet and calm week when it came to media on-site. Instead of being out and about, I realized how much preparation actually goes into setting up a lot of these video/media shoots and projects. There is much coordination involved between several parties. For example, a day must be found that fits the specific media outlet, the Marketing Department, the animal schedules, and a number of other Animal Care staff schedules. All the details of the shoot schedule must also be prepared and ready to go prior to the actual day of shooting.

As a side note, a few of the segments from our training video ‘aired’ at the all staff meeting Thursday morning, and I was a pretty popular individual that day with everyone telling me what a ‘superstar’ I was acting out skits in those videos. Looks like I’ll be seen at the Oakland Zoo for years to come.

A few other contracts with local organizations came through this week and I was walked through our partnership with the Oakland A’s specifically. Nicky explained to me what each little part of the agreement meant and gave me examples from the past, so that I can assist in creating and delivering the 2013 points of action. This includes items such as creating PSA’s or short slogans that will market the Zoo and its wonderful programs at the A’s home games in the upcoming season.  Besides talking baseball, I then attended the Operations Lead meeting conducted by Deb Menduno (Director of Operations) and really enjoyed sitting in and observing how other departments operate, what they focus on, and how they communicate overall.

In addition to the above, I of course spent much time keeping Facebook, Twitter, and the blog updated, exciting, and engaging (that was the attempt anyway). There was also a goal set to reach 11,000 ‘likes’ on Facebook by Friday, and looks like we made it! We had so many shares on Friday and it is really awesome how an online community can come together when you ask for such a small favor. This is why I am such a fan of the power of social media, especially for nonprofits.