Press Release: 05/10/2013

Animals Inc. Launch Brings the Allure of Animals to All

Contact:
Steve Feldman, AZA Jennifer Fields. AZA
301.244.3352 301.244.3336
sfeldman@aza.org jfields@aza.org

Washington, DC (May 10, 2013)

Animals Inc. today announced its official launch to the advertising, online and sponsorship communities. The company is the official marketing arm of the Association of Zoos and Aquariums (AZA), adding a digital and online component to its on-site offerings in 222 accredited zoos and aquariums.  For the first time, marketers have a one-stop shop to reach the attractive demographic of families, moms and kids in the nation’s best zoos and aquariums.

"Animals Inc. was created to harness the collective marketing opportunities represented by 222 zoos and aquariums; 182,000,000 visitors; 8 million Facebook Fans; 1 million Twitter followers; and 240 million YouTube views," said President of the Philadelphia Zoo and Animals Inc. Chair of the Board Vikram Dewan. "Animals Inc. has the ability to put America's top brands in front of young families in the aquarium or zoo and online – an unbeatable combination." 

"Animals are so popular, especially with moms and kids.  With the backing of America's great zoos and aquariums, Animals Inc. has the ability to connect with that important audience," said AZA President and CEO Jim Maddy.

Jack Hanna, Director Emeritus of the Columbus Zoo and Aquarium, said, "There's never been a more important time to reach new generations through technology and to share the important work of zoos and aquariums in wildlife conservation."

Animals Inc. is using technology to create an unprecedented sponsorship opportunity for brands trying to reach the family demographic  New digital assets include its digital signage network in zoos and aquariums in top media markets, along with www.animalsinc.net. and a strong presence on Facebook, Twitter, Pinterest, and mobile platforms – all presenting the animal videos, webcams and images that people look for in an engaging, wholesome, educational manner.

"No other media company that offers animal-related content online can combine it with on-the-ground access to zoo and aquarium visitors," Maddy added.

AZA represents over 200 zoos and aquariums across the United States, Canada and Mexico. AZA-accredited zoos and aquariums meet the highest standards in animal care, education and conservation. Over 181 million people visit AZA-accredited zoos and aquariums each year - more than attend NBA, MLB, NHL, and NFL games combined. Through Animals Inc., major brands can reach the most important and influential consumers in America – moms and kids.  

Other statistics:
• Nearly every adult has visited a zoo (98%) and an aquarium (93%) at least once and they have an overwhelmingly favorable opinion about these experiences.
• Each year about half of all adults visit a zoo (51%) or an aquarium (43%).
• 76% say they are likely to visit a zoo or aquarium in the next 12 months.
• 92% agree that "zoos and aquariums play an important role in introducing young people to wildlife and conservation issues."
• 79% feel better about companies that support wildlife conservation at zoos & aquariums and 60% said they are more likely to buy products and services from those companies.

"As a company with a social mission to support the wildlife conservation efforts of AZA-accredited zoos and aquariums, Animals Inc. has already begun to attract leading brands to its digital network, including Sony Pictures and PBS Kids," Dewan added.

About Animals Inc.
Animals Inc. is a digital media company with a social mission to support wildlife conservation through its exclusive affiliation with the Association of Zoos & Aquariums (AZA). Its Board of Directors includes representatives from leaders in digital marketing, including Context Media and Six Flags, and leaders in zoo and aquariums, including the Philadelphia Zoo, the Houston Zoo, the Columbus Zoo and Aquarium, and the South Carolina Aquarium. Through digital signage, social marketing, sponsorships, and other high-impact promotional opportunities, Animals Inc. supports the animal care and conservation work of AZA-accredited zoos and aquariums. For more information, please visit www.animalsinc.net.

About the Association of Zoos and Aquariums (AZA)
Founded in 1924, the Association of Zoos and Aquariums (AZA) is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting an institution dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. AZA is a leader in global wildlife conservation, and your link to helping animals in their native habitats. For more information, please visit www.aza.org

Zoo & Aquarium Network List of Locations

ABOUT OAKLAND ZOO:

The Bay Area's award-winning Oakland Zoo is home to more than 660 native and exotic animals. The Zoo offers many educational programs and kid's activities perfect for science field trips, family day trips and exciting birthday parties. Nestled in the Oakland Hills, in 500-acre Knowland Park, the Zoo is located at 9777 Golf Links Road, off Highway 580. The East Bay Zoological Society (Oakland Zoo) is a nonprofit 501(c)3 organization supported in part by members, contributions, the City of Oakland and the East Bay Regional Parks.


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