Sponsorships/Alliance Partners

Oakland Zoo is the recipient of numerous “Best of” awards, including 30 Best U.S. Zoos by U.S News and World Report and ’10 Best’ by USA Today Reader’s Choice Awards.

Operating the Oakland Zoo is just one of the ways in which we serve the megaregion and the 7.8 million people that live, work and play here. By partnering with Oakland Zoo, you’ll reach hundreds of thousands of Bay Area families and residents, within your target demographic.

Shared Values

We’re looking to partner with corporations that share our values...and value the benefits of a thriving healthy ecosystem for the people that live and work in the Bay Area...companies committed to the wellbeing of the San Francisco Bay Area, its people, its wildlife.

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Customized Sponsorship Opportunities or Event-Based Brand Promotions

Oakland Zoo generates over 100 million impressions per year. Whether you want a lightweight sponsorship or fully customized partnership to help your needs, we would love to discuss how we can work together.

"Choosing to partner with Oakland Zoo has been a great benefit to our company. Their guests are our target demographic, and our partnership has helped us increase our customer base. We’re excited to renew our contract for a fourth year."

Sterling Edens, VP Marketing

Hyatt Vacation Club

"Our partnership with Oakland Zoo proved invaluable for the Teddy Grahams campaign. It offered a rare opportunity for the brand to engage with families at their most authentic and joyful moments."

Mark Giovino, CEO and Founding Partner

Allionce Group

Onsite Booth

Engage with Oakland Zoo guests face to face and bring your brand to life.

Printed Zoo Maps

Our Zoo maps provide a tangible opportunity to reach our nearly 1M guests each year.


Participate in the most fun days at the Zoo. See Events section for more details.

Onsite Collateral

From banners to billboards, we have a range of eye-catching placements for your message.

Email Newsletter

Place your brand prominently in our monthly email to over 130,000 subscribers.

Custom Engagement

We can help you tailor a marketing package that’s the perfect fit for your brand.

Event-Specific Opportunities

Brunch for the Wild Bunch

Attendance: Approx. 4,200

A unique opportunity for Zoo guests to purchase tickets to spread produce in animal habitats as they get a closer connection with the wildlife

Boo at the Zoo

Attendance: Approx. 36,000 over ten days

A fun event where children and families parade through the Zoo in costume, go on a spooky scavenger hunt, and get a treat.


Attendance: Approx. 55,000 per month

Evenings come alive as the Zoo is transformed into a wonderland of lights. For November through December, guests can enjoy larger- than-life animal lantern sculptures illuminating every corner of the Zoo.

Excludes 12/24 and 12/25.

Annual Attendance:
950,000–1 Million
Oakland Zoo Member Households:

Our Community

Visitor Profile: 70% are families with children. 20% are grandparents. 10% are groups or individuals.Education: 77% of visitors have a bachelor's degree or higher.
Income: 60% of visitors have a household income of $125k or moreVisitor Residence Profile: 85% of people live int eh Bay Area. 10% Live in California. 5% live out of State or are international.

Benefits of Partnership

Corporate Partnership Benefits

Benefits afforded our partners span the following areas:

Brand Association

Official designations and use of IP on a royalty free basis

Brand Integration

Signature property opportunities, media, content, marketing collateral


Unique guest experiences, venue tickets, private events

Brand Activation

Product showcasing, promotions, premiums and guest engagement

Volunteering & Education

Organized service days for employees

Partner Support

Workshops, networking, annual reports, guest and member surveys

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Initiatives and partnerships are paving the way to a sustainable future.

We inspire respect for and stewardship of the natural world through our education, conservation, guest experience, sustainable management, and communication practices, in partnership with other organizations that share our values. In the process, we and our partners are playing our part to contribute towards a sustainable future for all, especially here in the Bay Area.